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LVI has appointed Larry Lake as representative of LVI North America


LVI is delighted to announce a new relationship with an old partner. Larry Lake (), who previously has been our product distributor in the western states of the U.S., has joined LVI as the full-time Sales manager for LVI North America. Larry previously founded VisionCue LLC, one of LVIs distributors, and has built up a reputation for excellent customer care.

Larry will now focus on increasing our market share in the U.S. And the timing is opportune: LVI is realizing increased sales in North America with a fresh line of products, expanded distributor network, and strong marketing support from our home office. 

Our Sales manager Fredrik Cornelius continues to serve as a link between LVI Headquarters in Växjö, Sweden and LVI North America in Portland, Oregon. Larry and Fredrik will work closely together in the U.S. and Canada. As always, frequent personal visits from our team will be a key factor to our success in North America. 

This market approach is part of our strategic plan, that will take us to the next level in global distribution, and ensure increased service, support and quality in delivery. 

We wish Larry good luck in his new role! 

Erik Bondemark 
LVI Low Vision International